Jaana Lindstrom

Jaana Lindstrom

Senior Associate Coach

Phone: +46-708-981198
Skype: fourcolours
Website: 4 Colours
Languages: English, German
Location: Stockholm, Sweden. Works with clients globally.
Free Consultation: I am pleased to offer new clients a Complimentary Coaching Session

Jaana has worked since 2000 as a strategic change consultant, executive coach and trainer for executives, leaders, specialists and entrepreneurs. Her professional background as a senior consultant is from the Swedish Kinnevik Group (Paper & Packaging, Telecom & Services, Media, Online, Micro-financing and Renewable energy) and the biggest media group in Scandinavia, MTG Modern Times Group (Viasat Broadcasting in 33 countries as well as the largest commercial radio operator in the Nordic and Baltic regions). She has delivered more than 1000 training days in leadership, coaching, communication, presentation skills and sales and more than 2500 hours of coaching.

In 2006 she was awarded the Silver Medal at the Swedish Coaching Championships and in 2007 she was awarded, in addition to the Bronze Medal, the title “The Coolest Coach in Sweden”. She is the founder of the successful company 4Colours, founded in 2004.

From her earlier managerial experience in sales and marketing management in the travel, hotel and business event businesses Jaana supports companies in understanding the business landscape and in moving forward, personally and in the organization.


  • leadership development: coaching and training for global companies
  • trend spotting, scenario analysis, strategy/business development
  • personal development, personal impact and personal brand
  • coaching leadership, communication and presentation skills
  • management and leadership skills, performance management
  • sales management, key account management and sales pitch
  • creativity and innovation
  • stress management and art psychotherapy
  • outplacement coaching
  • cross-cultural coaching and virtual team leadership
  • MBA at Henley Management College, UK
  • Certified Future Strategist at Kairos Future, Sweden
  • Marketing Economist, IHM Business School, Sweden
  • Global Coaching and Coaching Across Cultures, Rosinski
  • Art therapist (psychotherapy), the Swedish National Association of art therapists SRBT
  • ACC coach training(ICF): Coachutbildning Sverige,Sweden
  • PCC coach training (ICF): Academy of Executive Coaching, UK
  • Professional Certified Coach, PCC, ICF
Contact Us